Launch Fresh
Shop c1980 - click to enlarge Shop c1984 - click to enlarge Shop c1997 - click to enlarge Shop 2012 - click to enlarge
Launch Fresh

About Us – A History of Servic

In 1990 the Virgona Family purchased the iconic “tin shed” on Warburton Highway, Launching Place and transformed it into an orderly, refurbished fruit and vegetable market. Their philosophy was to provide the best possible produce at competitive prices and to always maintain a friendly approach with unrivalled service. Nothing was too much trouble for the new business owners and they soon built up an enviable reputation in the district that still remains today.


wagon footer
Launch Fresh – Fresh Local Produce. Best in the Valley
Fresh Local Produce Launch Fresh Logo Best in the Valley
Exotic Fruits


Specials – click here

In Season – click here

& Much More – click here